Inbound Marketing

Drive More Traffic to Your Website: 15 Proven Methods

Countless brands are focusing their efforts on getting higher conversion rates. Don’t get me wrong. This is extremely important for the overall success of your company. For the most part, conversions typically translate into dollars. They also encourage sales and add to your bottom line. However, before people can convert, they first need to find …

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Buyer Persona

Buyer Personas: 20 Questions to Ask When Defining Your Target Audience

Buyer personas are an essential element of successful inbound marketing. This is especially true when dealing with the sales and marketing departments. Why you may ask? Well, the marketing team needs to know to whom they are marketing and the sales team needs to know to whom they are selling. Odds are that when you …

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Inbound Marketing

Inbound Marketing: What Exactly is It?

Inbound marketing may seem like a daunting task, but the opposite couldn’t be more accurate. Inbound marketing involves delivering solutions and opportunities that have a positive impact on people and your business. The big, looming question is, how do you go about doing this? Inbound marketing consists of using several different channels and types of …

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