The Buyer’s Journey: The Path from Prospect to Customer

  • Post category:Marketing
  • Reading time:6 mins read
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  • Post last modified:06/09/2021

The modern consumer is more informed than ever before. This is due to the endless amount of data available at their fingertips. In most cases, this means that the power has shifted from the sales rep to the buyer. This transfer of power is the key reason why the sales tactics of the past are no longer effective. In order…

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Drive More Traffic to Your Website: 15 Proven Methods

  • Post category:Marketing
  • Reading time:19 mins read
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  • Post last modified:11/28/2020

Countless brands are focusing their efforts on getting higher conversion rates. Don't get me wrong. This is extremely important for the overall success of your company. For the most part, conversions typically translate into dollars. They also encourage sales and add to your bottom line. However, before people can convert, they first need to find your website. This is why…

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Read more about the article Buyer Personas: 20 Questions to Ask When Defining Your Target Audience
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Buyer Personas: 20 Questions to Ask When Defining Your Target Audience

  • Post category:Marketing
  • Reading time:10 mins read
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  • Post last modified:11/28/2020

Buyer personas are an essential element of successful inbound marketing. This is especially true when dealing with the sales and marketing departments. Why you may ask? Well, the marketing team needs to know to whom they are marketing and the sales team needs to know to whom they are selling. Odds are that when you sit down to develop your…

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Read more about the article Inbound Marketing: What Exactly is It?
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Inbound Marketing: What Exactly is It?

  • Post category:Marketing
  • Reading time:6 mins read
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  • Post last modified:11/28/2020

Inbound marketing may seem like a daunting task, but the opposite couldn't be more accurate. Inbound marketing involves delivering solutions and opportunities that have a positive impact on people and your business. The big, looming question is, how do you go about doing this? Inbound marketing consists of using several different channels and types of content to appeal to prospects…

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Content Marketing: What Exactly is It?

  • Post category:Marketing
  • Reading time:9 mins read
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  • Post last modified:09/21/2021

Any digital marketer should be familiar with the concept of content marketing. Right? Well, most have a pretty good idea of what it is, but they lack a wholesome understanding. The following is a semi-deep dive into the world of content marketing for just about everyone. Whether you're brand new to the concept or if you're a seasoned veteran of…

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