Value of Personal Brand

When it comes to “personal branding”, the very thought of marketing yourself can seem daunting at times. I mean, it’s one thing for celebrities to develop their own over-the-top persona (e.g. Jay-Z’s “I’m not a businessman, I’m a business, man” approach for example). But what about the rest of us “normal people”? Do we really…

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Build Your Personal Brand

It doesn’t matter if you’re seeking a better job, looking for a promotion, considering changing your career or simply growing your network – building a personal brand can help you achieve your goals. As marketers, we frequently market services and products. However, we overlook the fact that we need to market ourselves! Here are seven…

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Brand Building

Developing an image of your company that resonates with consumers is a complex task that seemingly never ends. However, it is a great way to improve your brand. There are certain tried-and-true things you should do year after year: ensure you have a style guide add unique content get your name out in the local…

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Personal Branding

What is Personal Branding Personal branding is similar to corporate branding in many ways. It is who you are…what you stand for…the values you embrace and the way in which you express those values. A company’s brand communicates its value to customers and helps the firm rise above the competition. Personal branding does the same…

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grow your personal brand

In order to develop your personal brand, it is necessary to establish yourself as a standout figure within your industry. This will likely result in generating new business or catch the eye of a potential employer. Either option is a step in the right direction for your career and will help you achieve the next…

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Correct me if I’m wrong, but it is never too early for any individual to start marketing their personal brand. This is especially true for soon-to-be professionals during their undergraduate years. Think about it – undergrads have some work experience, so they’re pretty green in that department, but they’re eager, ambitious and some positive marketing…

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