Keyword Placement: How to Implement Keywords in Your Content

  • Post category:SEO
  • Reading time:11 mins read
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  • Post last modified:09/04/2021

If you're not sure how to use keywords for search engine optimization (SEO), you're losing valuable inbound traffic. This is especially true of how you employ keywords - specifically in terms of keyword placement. The majority of users only look at the first page of SERPs and half the clicks go to one of the first three results. This means…

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Effective Subheadings That Will Keep Your Audience Engaged

  • Post category:SEO
  • Reading time:6 mins read
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  • Post last modified:08/28/2021

Headlines summarize what your articles are about, so it's only natural that they typically attract your audience. However, your subheadings are just as important, so it's essential that you give them the attention that they deserve. One study found that 79% of users scan a page before they read it in full. Guess what parts of the article influenced whether,…

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Copywriting Mistakes That Make You Look Stupid

  • Post category:Marketing
  • Reading time:8 mins read
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  • Post last modified:06/25/2021

It seems like everyone is a freelancer these days. This is great and all, except for the world of copywriting. The problem is that even those without a marketable skill have a computer. Since they have a computer they figure they'll try their hand at copywriting. This is just a recipe for disaster. These "freelancers" think that all they need…

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How to Increase Traffic to Your Website: 23 Ways to Make It Happen

  • Post category:Marketing
  • Reading time:11 mins read
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  • Post last modified:06/15/2021

Ask any marketer what their top priority is and they'll likely tell you "more customers". What comes after customers on almost every marketer's list is more traffic. So in a sense, all marketers want to know one thing - how to increase traffic to their website. Why? So they have more visitors to convert into customers! Neither of these should…

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Successful Content Marketing: 12 Simple Rules

  • Post category:Marketing
  • Reading time:7 mins read
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  • Post last modified:06/12/2021

Content is King. If you're not familiar with this phrase, then you've clearly lived under a rock for far too long. Well, it's time to venture out from under your rock. Why? Well, content is more relevant than ever in our current content-driven world. Successful content marketing impacts just about every aspect of our daily lives. We're talking about everything…

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How to Write Great Content with the Inverted Pyramid

  • Post category:Marketing
  • Reading time:10 mins read
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  • Post last modified:05/23/2021

Producing effective SEO copy is not a simple task. It requires a deep knowledge of how to write for your target audience. It also requires you to optimize your content to rank in Google. There is a delicate balance between captivating readers and optimizing for search. Obtaining this balance is not a simple task. The Inverted Pyramid is a tactic…

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