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Social Media Marketing for Businesses: 5 Reasons You Cannot Ignore It

  • Post category:Business
  • Reading time:4 mins read

Many businesses have a presence on one or more social media platforms. Some even post about promotions and intriguing articles regularly. However, most companies aren’t leveraging social media to its fullest potential. This is especially true if social media marketing does not play a key role in their overall marketing strategy. In the past, businesses need to focus their marketing efforts on methods that allowed them to reach search engine users faster than their competitors. While SEO is still a powerhouse component of any viable marketing strategy, it should be just that…part of a marketing strategy. On that note, social media marketing should also play a vital role in the way in which you promote your business.

Here are five great reasons why your business cannot ignore, nor neglect, social media marketing.

Business Social Media Marketing
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1.) Social media for businesses has an immense reach

Social media marketing helps you reach more potential clients than any other avenue of marketing. Depending on whether you use paid ads or sponsored posts, you can reach up to hundreds of thousands of potential customers within an hour. Keep in mind that we’re assuming that you’re using the right social media marketing tactics. All in all, the possible reach with social media marketing is transformative for your overall business marketing efforts.

2.) Extremely affordable

A major portion of the marketing benefits offered by social media can cost you nothing. However, you’ll quickly realize that having a budget for social media marketing can help you to boost your business visibility and boost your overall brand awareness. Even a small budget for social media marketing efforts can result in positive outcomes in nearly no time at all. Compare this to display or print advertising, where you could potentially spend thousands more for the same level of exposure.

Social Media Influencers
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3.) Target your ideal segments with social media

Regardless of whether you’re paying for ads, social media allows you to target a narrow segment with your marketing efforts. If you do decide to go with paid ads, you’ll have the luxury of lasering in on a very narrow segment with ease. Doing so will provide you with an increase in the ROI you experience from your paid marketing efforts.

Lately, social media platforms are under fire from businesses seeking out the ability to refine the criteria for who will see their ads. Today, it is possible to target your audience segment by gender, age, and geographic location. This is a huge leap in the right direction when compared to the rudimentary targeting abilities of print and display advertising, which provide next to zero control over who actually experiences your advertisement.

4.) Boost web traffic and brand awareness via social media for businesses

You can boost traffic to your site without having to pay a penny with social media. Furthermore, you can also enhance your overall brand awareness with a shoestring budget. You can easily achieve these goals via consistency on your social media accounts.

So you’re likely wondering, “how does this help my business see results?” Great question! A well-crafted and informative website is a prime opportunity to further share with your clients everything that you are able to offer them. The more information about your business that your clients are able to absorb, the better your overall brand awareness will be established.

Social media concept
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5.) Social media is an effective customer service tool for businesses

One common mistake that many businesses make is neglecting the customer service side of social media. Why you may ask? Well when you respond well to customers and help solve their problems, it can demonstrate to everyone else reading the responses that your company is both caring and provides elite customer service.

How you treat your customers ultimately decides whether or not some customers return. It may also prove to be a deciding factor as to whether or not said customer refers your business to others.

Social media can be an extremely effective tool for your customer service efforts. It can also boost brand engagement and help attract new customers. Certain brands aim to remedy poor customer reviews by simply deleting them. This is clearly the wrong choice since it essentially accelerates a problem that could otherwise have been resolved with the right approach to customer service.

Andrew Roche

Andrew Roche is a Digital Consultant at Shift Digital. He is also pursuing an MBA in Marketing & Finance through the Mike Ilitch School of Business at Wayne State University