We live in a world rich with technology and this technology is always changing. This world is evolving, growing, adapting on a daily basis. The same is true for the skill sets required to compete in the modern workforce. This is especially true for the world of digital marketing skills, which are by definition heavily dependent on technology.

Key Digital Marketing Skills

Many marketers, entrepreneurs, and other professionals gravitate towards the realm of digital marketing, yet typically lack the skills needed to thrive. The main goals of digital marketing are to increase brand awareness, enhance engagement, and ultimately drive sales. However, not many professionals possess the necessary skills to thrive in the craft of digital marketing. This void typically results in lackluster email marketing campaigns and content not personalized for their target market. In short, their digital marketing efforts come across as half-baked to their audience.

Digital Marketing Word Cluster

Data Analysis

You best look elsewhere if you’re looking to escape the world of numbers. Data analytic tools are a hallmark tool for digital marketers. These number-hungry tools provide marketers with the information they need to better understand customers. This is especially true when it comes to targeting potential customers with effective messages.

According to Wikipedia, Data analysis can be defined by the following traits:

Data analysis…

  • is the process of inspecting, cleansing, transforming, and modeling data with the goal of discovering useful information, informing conclusions, and supporting decision-making.
  • has multiple facets and approaches, encompassing diverse techniques under a variety of names, and is used in different business, science, and social science domains.
  • plays a role in making decisions more scientific and helping businesses operate more effectively in today’s business world.

It is important to keep in mind that consume data of any sort is utterly useless if one is unable to analyze it with the aim of studying your customers and formulating a marketing strategy to grow your business.

Data analysis goes hand-in-hand with data cleansing. Data cleansing is the process of removing incorrect, duplicated, or incomplete entries in your database. Digital marketers need to engage in this practice on a regular basis to purge their database of useless, outdated information that could potentially cause one to make ineffective marketing decisions.

Writing and Editing Skills

Content is the very heart and soul of digital marketing. Without solid content, the most well planned digital marketing strategies are next to useless. If you’re looking for an over simplified way to understand the importance of sound writing and editing skills think about it this way – Neapolitan ice cream with out the strawberry in the middle. Without the strawberry ice cream, you’re left with the two most basic flavors, chocolate and vanilla. That is how vital solid writing and editing skills are to digital marketing.

That being said, writing and editing are more than producing blurbs for blog posts and landing pages. The main driving force that strong writing & editing skills produce is the ability to connect with your target audience. By connecting with your target audience via relevant messages, you will more than likely convince them to follow your desired course of action.

One of the primary goals for any content writer is to produce evergreen articles. An evergreen article is helpful no matter when a user views it. Whether that be moments after it is posted or years down the road. In short, the time has no bearing on the effectiveness of the information provided in the article.

SEO & SEM Skills

No matter how well-written a blog post or newsletter might be, it is useless if the right people don’t find it. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are the two core strategies behind driving traffic to your website. A deeper understanding of SEO & SEM has a direct correlation to better-executed marketing strategies.

The importance of implementing relevant, targeted and specific keywords has reached an all-time high. This is due in part to Google’s constantly evolving algorithm. The worldwide web is getting ever more crowded each day. Thus it is important to stay on top of the ball and be totally aware of the latest algorithm updates and other such factors that impact search ranking. At the same time, digital marketers need to be strategically mindful of said algorithms throughout their content creation and distribution process if they hope to attract and engage their target audience.

Listening Skills

Humans need to listen twice as much as we talk. The same goes for digital marketing. One common error many brands make is that they focus too much on creating and promoting their content. This results in a failure to establish a strong relationship with customers and target audience. These are the same people whom we hope to develop into evangelists and promoters of said business.

Data analysis leads to the creation of great content. Any aspiring digital marketer ought to know that the design, the information, and the way in which you market your content are all crucial components to your overall success.

This leaves one to wonder…how does listening truly tie into successful digital marketing? Simple. By listening to your audience you will learn the best way to convey your marketing message to them!

Email Marketing Skills

Email marketing is an old practice. However, it’s still one of the most effective ways to nurture a good relationship between you and your customers. Think outside the box and provide the best email marketing service.

You must know and understand the right tools, metrics, and strategies in order to create a dynamic email marketing campaign. This includes analyzing click rates, identifying platform navigation, and running email campaigns.

Closing Thoughts

Digital Marketing isn’t for everyone. But, these skills can be learned. All the information and tools you need are at your fingertips. It’s all about dedicating time and energy to learning these ten essential skills. If you make this happen, then you will become a digital marketing rockstar.

 

About Andrew Roche

Andrew Roche is an underwriter by day at United Wholesale Mortgage and a digital marketer by night. Andrew is currently pursuing an MBA in Marketing & Finance through the Mike Ilitch School of Business at Wayne State University.