Are you looking to stand out from the crowd on LinkedIn, but don’t really know how to make it happen? Well, you’re not alone. It can be a real challenge to increase your views on LinkedIn. This is primarily due to the plethora of strong competition out there. However, it isn’t impossible to increase your views on LinkedIn. Here are a few tips on how to make your profile stand out from the rest of the crowd!
Estimated reading time: 5 minutes
Create captivating original content to increase your views on LinkedIn
Original content can be a gamechanger in terms of earning more views for your posts. Furthermore, using a genuine voice to share observations, experiences, and opinions pertaining to your industry will help you stand out. Incorporating original content into your industry updates will definitely get your company in front of your target audiences.
Check out this high-level post about LinkedIn marketing if you’re looking for an overall guide.
Most would agree that it’s a best practice to post around 3x per week on LinkedIn. Doing so will help grow your following and your audience will begin to remember your name and your brand. It’s also wise to use short paragraphs since the majority of your audience will read your posts on mobile devices.
Incorporating hashtags into your content draws in passive bystanders and is an easy quick win. For instance, I follow #marketing on LinkedIn. This means that I literally see every piece of content that people publish with the #markting label. This fact alone should be enough proof that hashtags are a great way to increase your views on LinkedIn.
Publishing articles on LinkedIn is a great way to boost your view count
In short, well-crafted and effective LinkedIn articles flat out kick butt! LinkedIn has a phenomenal native publishing platform – LinkedIn Publisher Platform. LinkedIn Publisher is a publish tool to help you write and share your articles for your company’s LinkedIn page. It is honestly the best way to get your company’s name out there and draw in unsuspecting readers.
The LinkedIn Publisher Platform also rocks in terms of building engagement and interacting with your audience. Most marketers would agree that engagement is one of the most important metrics of the trade. That being said, more engagement means a stronger ROI. LinkedIn Publisher also doubles as a portfolio of creative content! If you’re aiming for an intriguing article, share your personal perspectives and opinions on your area of expertise. You’ll want to make sure to include high-quality images that will capture your audience’s attention.
Another great feature that LinkedIn Publisher boasts, is that you can compose your masterpiece on both your computer or iPad. One of the biggest stumbling points for any LinkedIn publisher is the formating portion of any article. Make sure to double-space your content so that your audience can read your article with ease. You’ll also want to craft an attention-grabbing headline, such that a passive scroller simply cannot resist clicking on your article.
Tagging your connections in your posts is a great way to increase your views on LinkedIn. Doing so encourages other viewers to interact. These interactions typically come in the form of questions. If someone comments, you best take the time to respond because not responding is just flat out rude.
Make the most of LinkedIn Groups
Collaboration and networking are two essential elements to growing the number of views your posts get. There are literally thousands of LinkedIn groups from which to choose. Furthermore, genuine collaboration can lead to long-term working and sponsorship opportunities.
Extending invitations to connections to join your group and attend networking events can also increase your views. It’s critical to send a personalized invitation to join your group. Doing so sets the tone for genuine engagement moving forward and also opens the door to future conversations. Use your group to keep members up-to-date with any future events and projects. This is a great way to strengthen your relationships for years to come.
Optimize for Mobile
Let’s be real here – how often do you check your LinkedIn on your laptop? Okay…how often do you check it on your smartphone? My point exactly…at least for most of you. The vast majority of LinkedIn users typically access their account via a mobile device, so it’s essential that your content is mobile friendly.
Mobile friendly means short sentences and paragraphs that are easy to digest. Whatever you do, do not craft a post of the likes of Moby Dick with paragraphs that require hundreds of thumb flicks to scroll through.
You’ll also want to incorporate hashtags to help organize your content and clue your audience into the theme(s) of your post from the get-go.
The last thing you want to do in any post is put up a false façade. So in order to avoid doing that – just be yourself. Don’t be afraid to be vulnerable and potentially brutally honest in your posts. This sort of human element increases interaction and audience engagement. Through sharing personal anecdotes, you can influence others by both sharing your accomplishments and failures. This provides you and your audience a chance to engage with and reflect upon your triumphs and downfalls.
Employing the above strategies will work wonders in terms of increasing your views on LinkedIn. However, if you’re already doing all the above and still not reeling in the views that your content deserves, then keep at it. After all, Rome wasn’t built in a day!