Meta descriptions have always been a critical optimization. Meta descriptions do not directly impact SERP rankings. They do, however, help achieve other goals such as improving click-through rates by enticing searchers to click through to your site. Meta descriptions are what SEOs refer to as indirect signals, such that they do not directly impact search …
Optimized pages and posts with a keyphrase make finding your content online easier. This post explores a specific aspect of the keyphrase – its length. We’ll also dive into how the length of your keyphrase relates to SEO. Lastly, we’ll review a handful of essential tips on when to employ short and long keyphrases. Ready? …
SEO metrics are an essential element for evaluating the success and health of your site. After all, if you’re going to invest in an SEO plan, you likely want it to produce palpable results. However, if you never attempted to measure your results, you’re likely wondering, “what are SEO metrics?” The short answer is this, …
What do all marketers and business owners dream of every night? More customers. What do they dream of after reeling in more customers? More traffic to their website. Believe it, or not, 61% of marketers state that their biggest challenge is generating more traffic and leads. There are countless ways you can direct more traffic …
It’ll take you roughly 10 minutes if you read this entire article. However, it took me around 20 times longer to write it. When you take a moment to think about it, well-made long-form content takes a lot of time to generate. I mean, very few people can sit down and bust out a 2,000-word …
Did you know that the first search result on Google receives more than 39% of all clicks? When web users search for your targeted keyword phrase, roughly four out of ten people will click the first result and totally disregard everything else. Knowing that now, imagine what an impact it would have on your business …
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