SEO

You’ve likely heard a million times that search engine optimization is an essential digital marketing tool. However, you likely do not have a strong understanding of this complex and multifaceted beast. So on that note, you’re likely wondering – what exactly is SEO? SEO consists of multiple core elements. Furthermore, knowing what they are and…

In case you haven’t heard, Google has a reward-and-punish system in place when it comes to ranking pages. Naturally, Google loves strong content and on-point pages for searched keywords. However, Google’s search algorithm is also hyper-focused when it comes to de-ranking or sometimes even de-indexing sites with poor SEO. It should go with saying that you…

Competition is an unavoidable and healthy element of any activity. Without competition, mediocrity would settle in and there would be little to no incentive to innovate. However, since there is competition, all parties are forced to excel in every aspect of their business. They must excel in order to steal valuable market share and build…

Face it…you’ve read countless SEO articles online. You’ve consumed hundreds of tips and tricks for enhancing your website’s SEO. You’ve even (over)paid a “professional” to develop an SEO strategy that aligns with your business goals. However, after all of your reading, learning, and strategizing, you realize that you haven’t acted on anything yet! You can…

Google has a knack of keeping digital marketers on their toes with their frenzy of algorithm updates. Thankfully one thing has remained constant for inbound marketers – keyword research. Well, the need to conduct keyword research has stayed the same. How you go about doing so hasn’t. What exactly is keyword research Keyword research is…