What is Digital Marketing & Why is it Important?

  • Post category:Marketing
  • Reading time:5 mins read
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  • Post last modified:12/17/2020

In its most basic form, digital marketing is the synthesis of a variety of advertising methods delivered via digital channels. These channels include but are not limited to search engines, websites, social media, email, and mobile apps. This understanding of digital marketing covers a wide range of marketing activities. This article will cover a few of the more common forms…

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8 Ways Undergraduates Can Market Their Brand

  • Post category:Marketing
  • Reading time:4 mins read
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  • Post last modified:02/25/2021

Correct me if I'm wrong, but it is never too early for any individual to start marketing their personal brand. This is especially true for soon-to-be professionals during their undergraduate years. Think about it - undergrads have some work experience, so they're pretty green in that department, but they're eager, ambitious and some positive marketing will likely only have a…

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Read more about the article Top 5 Digital Marketing Skills
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Top 5 Digital Marketing Skills

  • Post category:Marketing
  • Reading time:5 mins read
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  • Post last modified:11/28/2020

We live in a world rich with technology and this technology is always changing. This world is evolving, growing, adapting on a daily basis. The same is true for the skill sets required to compete in the modern workforce. This is especially true for the world of digital marketing skills, which are by definition heavily dependent on technology. Key Digital…

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