"Read this entire blog post to receive $1 million." If this were true, I'd spend my entire day reading and re-reading this blog post. However, this is not the case. Now that we're on the topic of motivating people to take action, I'd like to share a few tips on how to create engaging and effective calls-to-action for your marketing…
It seems like everyone is a freelancer these days. This is great and all, except for the world of copywriting. The problem is that even those without a marketable skill have a computer. Since they have a computer they figure they'll try their hand at copywriting. This is just a recipe for disaster. These "freelancers" think that all they need…
Ask any marketer what their top priority is and they'll likely tell you "more customers". What comes after customers on almost every marketer's list is more traffic. So in a sense, all marketers want to know one thing - how to increase traffic to their website. Why? So they have more visitors to convert into customers! Neither of these should…
Content is King. If you're not familiar with this phrase, then you've clearly lived under a rock for far too long. Well, it's time to venture out from under your rock. Why? Well, content is more relevant than ever in our current content-driven world. Successful content marketing impacts just about every aspect of our daily lives. We're talking about everything…
The modern consumer is more informed than ever before. This is due to the endless amount of data available at their fingertips. In most cases, this means that the power has shifted from the sales rep to the buyer. This transfer of power is the key reason why the sales tactics of the past are no longer effective. In order…
Producing effective SEO copy is not a simple task. It requires a deep knowledge of how to write for your target audience. It also requires you to optimize your content to rank in Google. There is a delicate balance between captivating readers and optimizing for search. Obtaining this balance is not a simple task. The Inverted Pyramid is a tactic…
