Steller conversion metrics on your channels may look great. However, a click-through rate (CTR) is something most paid media advertisers aim to achieve. However, if the majority of those users aren't quality, then we are looking at nothing more than vanity metrics. This is why…
Pay per click (PPC) marketing can be scary at times. Unfortunately, there are a few concerning statistics out there that support this fact. Here are 11 terrifying PPC stats that every marketer should know and why they should be concerned. 11 PPC Stats that are…
"Read this entire blog post to receive $1 million." If this were true, I'd spend my entire day reading and re-reading this blog post. However, this is not the case. Now that we're on the topic of motivating people to take action, I'd like to…
It seems like everyone is a freelancer these days. This is great and all, except for the world of copywriting. The problem is that even those without a marketable skill have a computer. Since they have a computer they figure they'll try their hand at…
Ask any marketer what their top priority is and they'll likely tell you "more customers". What comes after customers on almost every marketer's list is more traffic. So in a sense, all marketers want to know one thing - how to increase traffic to their…
Content is King. If you're not familiar with this phrase, then you've clearly lived under a rock for far too long. Well, it's time to venture out from under your rock. Why? Well, content is more relevant than ever in our current content-driven world. Successful…
