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Business Social Media Marketing

Social Media Marketing for Businesses: 5 Reasons You Cannot Ignore It

Many businesses have a presence on one or more social media platforms. Some even post about promotions and intriguing articles regularly. However, most companies aren’t leveraging social media to its fullest potential. This is especially true if social media marketing does not play a key role in their overall marketing strategy. In the past, businesses …

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Create Positive Company Culture

Positive Company Culture: How to Create One at Your Workplace

This shouldn’t come as a surprise, but a positive company culture leads to increased productivity. Furthermore, a positive company culture also yields better employee morale and the ability to retain talented workers. On the contrary, negative attitudes in the workplace can have a dramatic impact on the whole workforce. This is especially true when management …

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Financial Literacy

Financial Literacy: Why Does It Matter?

Financial literacy is a hot topic these days. This is especially true as memories of the Great Recession are still fresh, millions of baby-boomers are retiring and masses of Millenials battle skyrocketing student loan debt. However, the question still remains – how important is financial literacy? The National Financial Educator Council (NFEC) states that “lacking” financial …

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Customer Service: Essential Principles

The quality of customer service is the core differentiating factor between good, bad and indifferent companies. Sound customer service keeps customers coming back. Bad customer service drives customers away and takes their friends, family, and colleagues with them. When all else is equal, good quality customer service provides an edge over competitors. No matter the …

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