There are a ton of strategies out there when it comes to marketing your brand via social media. Most of these strategies encourage generating effective content, building a social media marketing calendar, and developing creative campaigns to keep your audience engaged. However, there tends to be a massive gap between first encounters and developing brand…

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Writing great content is one thing, but getting people to read it and rank is a whole different story. This is where writing a phenomenal title comes into play. Blog post titles are what sell the content. They represent it in search engines, in email, and on social media. That being said, it’s no surprise…

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Engaging Content

Social media engagement is an essential metric to consider when building your online brand. Many aim to increase the size of their audience, but they often fail to increase their social media engagement as well. When you engage with your followers on social media you can quickly convert them from fans into customers. The time…

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SEO Strategy

One of the biggest cliches among digital marketers is that search engine optimization (SEO) isn’t what it used to be. As with any cliche, this is true but also overused beyond belief. Now here’s a statement you don’t hear as often: your SEO strategy for 2020 shouldn’t focus on keywords. Most businesses understand the basic concepts of…

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Social Media Engagement

When it comes to social media reach, Facebook is typically the first social platform to come up in most conversations. It is also the first platform to come up when discussing the decline of organic reach with social media. This may lead one to wonder – what about organic reach on other platforms like Twitter…

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Countless brands are focusing their efforts on getting higher conversion rates. Don’t get me wrong. This is extremely important for the overall success of your company. For the most part, conversions typically translate into dollars. They also encourage sales and add to your bottom line. However, before people can convert, they first need to find…

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startup guide

Welcome! The following is the ultimate guide for startups. You might be in the middle of launching a startup. Maybe you’ve laid the foundation into the world of startups and have yet to start. Maybe you’re still in the ‘dream’ phase of launching a startup. Regardless, welcome. This journey is exciting, emotional, difficult, scary, risky,…

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Value of Effort Andrew Roche

There are numerous qualities that we, as people, should all strive to engrain in our very being. A few of these qualities are honesty, integrity, kindness, tolerance, and compassion. However, there is one quality that I hold higher than the rest – the value of effort. You’re likely wondering, “why is effort so important?” Well,…

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