Developing content and strictly monitoring your brand are two essential practices. However, doing so doesn’t always leave you free of potential drama. Let’s face it – accidents happen! Here are 10 ways to restore your social media reputation when things hit the fan. Pause & Plan Before Responding Knee jerk reactions are rarely the best…

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Solution Selling

Odds are that you’ve likely heard of solution selling – heck, it may even be your strategy of choice. If you’re not in the know, solution selling is a sales methodology that rose in popularity during the 1980s. The formula is pretty basic. The salesperson diagnoses the needs of their prospect, then recommends the best…

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What is a Blog

Do you know what a blog really is at its core? If you don’t then you’ve come to the right place. Back in the day, a blog was more of a personal diary that people shared online. In this online journal, you could talk about your daily life or share things that you do. However,…

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Reduce Bounce Rate

Does your website have a wicked high bounce rate? Do you want to reduce your bounce rate? Well, consider yourself lucky, because you’re in the right place! This article outlines 12 proven methods to reduce your bounce rate and increase your conversions. A high bounce rate is one of the most common conversion killers. If…

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AB Testing Your Go-To Checklist

When marketers create landing pages, write email copy, or design call-to-action (CTA) buttons, it can be tempting to use our intuition to predict what will make people click (and hopefully convert). However, basing marketing decisions on a feeling can yield detrimental results. Rather than relying on guessing to make these decisions, you’re much better off…

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Increase Blog Traffic in 5 Easy Steps

You’ve been working tirelessly on your blog and you have a solid footing. Now it’s time to get down to business and start reeling in some serious traffic. We’re right there with you. Here are five easy tips you can use to increase the inbound traffic to your blog. Ready…set…let’s go! 1.) Become Strategic About…

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Long Tail Keywords

Focusing on long-tail keywords is a brilliant SEO tactic. They are more specific and typically longer than more commonly searched keywords. Long-tail keywords get less search traffic, but typically have a higher conversion value since they are more specific. They allow you to gradually get more traffic and attract the likes of new and motivated…

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