SEO Strategy

One of the biggest cliches among digital marketers is that search engine optimization (SEO) isn’t what it used to be. As with any cliche, this is true but also overused beyond belief. Now here’s a statement you don’t hear as often: your SEO strategy for 2020 shouldn’t focus on keywords. Most businesses understand the basic concepts of…

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Social Media Engagement

When it comes to social media reach, Facebook is typically the first social platform to come up in most conversations. It is also the first platform to come up when discussing the decline of organic reach with social media. This may lead one to wonder – what about organic reach on other platforms like Twitter…

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Countless brands are focusing their efforts on getting higher conversion rates. Don’t get me wrong. This is extremely important for the overall success of your company. For the most part, conversions typically translate into dollars. They also encourage sales and add to your bottom line. However, before people can convert, they first need to find…

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startup guide

Welcome! The following is the ultimate guide for startups. You might be in the middle of launching a startup. Maybe you’ve laid the foundation into the world of startups and have yet to start. Maybe you’re still in the ‘dream’ phase of launching a startup. Regardless, welcome. This journey is exciting, emotional, difficult, scary, risky,…

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Value of Effort Andrew Roche

There are numerous qualities that we, as people, should all strive to engrain in our very being. A few of these qualities are honesty, integrity, kindness, tolerance, and compassion. However, there is one quality that I hold higher than the rest – the value of effort. You’re likely wondering, “why is effort so important?” Well,…

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Visme Graphic Design Logo

There are a lot of online digital graphic design platforms out there. Two of the more popular platforms include Adobe Creative Cloud and Canva. However, there is a new platform that is definitely worth a look – Visme. It is a powerhouse tool that provides you with everything you need. Whether you’re looking to produce captivating…

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Value of Personal Brand

When it comes to “personal branding”, the very thought of marketing yourself can seem daunting at times. I mean, it’s one thing for celebrities to develop their own over-the-top persona (e.g. Jay-Z’s “I’m not a businessman, I’m a business, man” approach for example). But what about the rest of us “normal people”? Do we really…

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Blog Post Editing

There is a very fine line between a garbage blog post and a well-polished post. If you want, you can easily tweak and improve your content until the cows come home. This, however, is counterproductive. That being said, you’re likely asking yourself – “when is a blog post ready for publication?” This is a great,…

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