Andrew Roche Overview

Highly motivated, creative professional offering a unique blend of operations, marketing, project management, and social media expertise. Proven ability to develop smart, personalized content to drive customer interaction. Success in analyzing industry trends to establish strategic marketing plans to achieve corporate objectives for products and services.

  • Strategic Marketing Initiatives
  • Market Segmentation & Analysis
  • Content Development
  • Advertising & Product Promotions
  • Program Planning & Implementation
  • Web Analytics & Reporting
  • Relationship Building
  • Social Media Marketing

Andrew Roche's Education

Wayne State University, Mike Ilitch School of Business

MBA, Marketing & Finance (exp. 2022)

Albion College

BA, English & Political Science

  • Varsity Student-Athlete: Founding member of the men’s lacrosse program (NCAA D3).
  • Developed leadership & collaborative skills as an active brother of Delta Tau Delta.
  • Represented Albion as an admissions guide & resource.
  • Supported first-year students in the Conditional Acceptance Program (CAP) as an academic mentor.

Andrew Roche’s Experience

Professional Experience

Digital Consultant

Shift Digital – Birmingham, MI (2021 – Present)
  • Build and maintain relationships with a dedicated group of 40-50 automotive dealerships
  • Build creative assets in Photoshop and Illustrator for placement on dealer websites
  • Optimize automotive dealership websites for the consumer experience
  • Draw key insights from analytics to advise clients on opportunities within the Dealer Digital Program
  • Manage a multitude of tasks in a timely fashion
  • Communicate program updates to dealers
  • Access dealer website CMS (content management system) to implement requests
  • Collaborate with third-party provider support teams for advanced requests


United Wholesale Mortgage – Pontiac, MI (2019 – 2021)
  • Provided elite customer service to internal and external clients
  • Effectively communicated conditions and statuses to clients via phone and video
  • Developed a thorough understanding of investor guidelines & lending policies/documentation
  • Engaged in critical thought and took swift action when faced with challenging situations

Marketing Director

Buz Coffee – Janesville, WI [Remote] (2018 – present)
  • Established a benchmark for inbound website traffic of roughly 1,800 visitors each week
  • Generated a consistent flow of roughly 600 organic inbound visitors each week
  • Created an effective paid Facebook campaign which generated roughly 1,200 visitors each week the campaign was active

Marketing Associate

Protect America – Austin, TX [Remote] (2018 – 2019)

Achieve operational objectives by contributing information and recommendations to strategic plans and reviews, preparing and completing action plans, and implementing productivity, quality, and customer-service standards.

  • Analyzed company Google analytics to implement initiatives, improving the blog on-page SEO, and attracting over 500 views a month.
  • Created graphics and copy for multiple company social media campaigns.
  • Collaborated with colleagues in the Austin, TX office to identify issues with the company’s inbound strategy and deploy solutions.

Digital Marketing & Inside Sales

ViziRecruiter – Troy, MI (2016-17)

Coordinated a variety of aspects for marketing projects to contribute to the overall enhancement of the sales systems and processes. Led graphic design activities utilizing Adobe CC (Photoshop, Illustrator, and InDesign).

  • Successfully managed a CRM database of 229,000 contacts.
  • Contributed to the final pre-launch revisions of a first-to-market HR/recruitment SaaS tool.

Digital Marketing & Inside Sales

Detroit Sports Company – Clinton Township, MI (2014-16)

Developed, coordinated, and executed social media and digital marketing campaigns that increased brand awareness and customer engagement. Compiled and presented reports to key stakeholders on digital and social media marketing initiatives and KPIs; made recommendations to capitalize on emerging opportunities.

  • Deployed social media marketing strategies to reach 5,000 followers per channel with an out-of-pocket budget.

Coaching Experience

Lacrosse Coach

C1X Lacrosse – Canton, MI (2015-18)
  • Convey firsthand know-how to developing student-athletes of varying lacrosse IQ’s.
  • Guide player development with the aim of advancing to the next level.
  • Advise high school student-athletes through the intricate NCAA recruitment process.
  • Provide guidance to the owner regarding social/digital marketing efforts.

Head Coach, Boy’s JV Lacrosse

Detroit Country Day Schools – Beverly Hills, MI (2014-15)
  • Designed and facilitated year-round strength and conditioning programs for the achievement and success of the team.
  • Division 2 State Champs in 2014 & Division 1 Semi-finalist in 2015.

Varsity Lacrosse Coach

Harper Creek HS – Harper Creek, MI (2013)
  • Coordinated practice plans to help both novice and veteran players improve and excel each day.
  • Unified a diverse group of athletes from various schools to work together as a singular cohesive unit.
  • Guided the first-year program to the conference championship as the 4th overall seed.

Relevant Skills

Marketing & Business Development

  • Sales
  • Content Marketing
  • Sales Process
  • Research
  • Writing
  • Search Engine Optimization (SEO)
  • Email Marketing
  • Brand Development
  • Graphic Design
  • Editing
  • Digital Marketing
  • Social Media Marketing
  • Business Development
  • Sales Management
  • Higher Education
  • Blogging
  • Customer Relationship Management (CRM)
  • Analytics
  • Market Research

Tools & Technologies

  • Adobe Creative Suite
  • Adobe Photoshop
  • Adobe Illustrator
  • SalesForce
  • HubSpot

Interpersonal Skills

  • Public Speaking
  • Teaching
  • Coaching
  • Communication
  • Time Management
  • Teamwork / Collaboration
  • Customer Service
  • Mentoring
  • Tutoring
  • Management
  • Team Building
  • Critical Thinking
  • Design Thinking


Yoast Certifications

Anderw Roche successfully completed the SEO copywriting course!
Anderw Roche successfully completed the All-around SEO course!
Anderw Roche successfully completed the Keyword research course!
Anderw Roche successfully completed the SEO for beginners course!

Hubspot Certifications