Andrew Roche is a digital marketer and is currently pursuing an MBA in Marketing and Finance at the Mike Illitch School of Business at Wayne State University. However, this is a limited epithet. Now, you’re probably asking yourself: why? Well, it's actually quite simple. The label of 'digital marketer' is just one of many adjectives and titles that illustrate who Andrew Roche is - both professionally & personally. A collection of words on a piece of paper, such as a resume, can only do so much. However, you’re more than welcome to review Andrew's resume. This in-depth, albeit simple write-up provides a more complete understanding of the experiences Andrew Roche has encountered and what he can bring to the table. If you wish to know more, feel free to reach out via the form at the bottom of this page or on social media.

Andrew Roche Digital Marketer

Andrew Roche: Digital Marketer

Andrew Roche's true passion revolves around digital marketing and connecting businesses with their target audiences. The process of creating unique voices and personalities for individuals & brands alike. Individuals and brands of all shapes and sizes require a distinct voice. This voice needs to be appealing, friendly, and informative to set them apart from the rest of the white noise and distracting fray. The ultimate purpose of these voices is to bridge the gap between the brand and its audience.

It is necessary to use elements from both his hard and soft skill sets if he is to succeed in creating these unique voices. The hard skills are relatively universal:

  • Analyzing and interpreting analytics
  • Tailoring content so it is SEO friendly
  • A working understanding of design and coding

The soft skills are much more fluid and far more difficult to measure. A few of the more essential soft skills include the 4-C’s (critical thinking, communication, collaboration, and creativity), persuasive writing, and an overall sense of curiosity for the ever-changing world in which we live.

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Andrew Roche: Student-Athlete

Andrew Roche has always exhibited a competitive edge for as long as he can remember. Growing up he tested his hand at a number of sports - lacrosse, hockey, football, and golf just to name a few. He narrowed his field of focus down to lacrosse and football in high school while at Cranbrook Kingswood. He then followed his heart and pursued lacrosse as an undergraduate at Albion College.

During his time at Albion College, Andrew Roche was one of the founding fourteen players on the men’s varsity lacrosse team. This was a great experience since the team faced a lot of adversity as a first-year Division III program. This may not seem like an experience worth mentioning, but there are several traits and skills typical of student-athletes that are valuable in the professional world. Some of these skills include their unwavering resilience, their ability to focus on a goal and achieve it, their habit of putting the success of the team before our own, and one of Andrew's personal favorites—they’re scrappy.

Andrew Roche Mike Pressler Quote

Andrew Roche in the Michigan Lacrosse Community

Lacrosse Coach

In addition to his years on the field, Andrew Roche enjoyed a handful of seasons on the sideline as a coach. During this second phase of his lacrosse career, Andrew Roche had the pleasure of working with two high school programs—the varsity program at Harper Creek HS (Harper Creek, MI) in their inaugural season in 2013 and the JV program at Detroit Country Day (Beverly Hills, MI) during their ’14 and ’15 campaigns. While the rush that comes with playing the game is second to none, the time he spent helping current players develop their skills and understanding of the game was rewarding in its own way.

Lacrosse Official

Andrew Roche's most recent involvement within the Michigan lacrosse community has been as a member of the ‘third team’ – aka an official. This has been both an extremely rewarding and eye-opening experience. His primary job as an official is to ensure a safe environment for all players. However, he is also able to guide player development at the same time when the situation presents itself.