Andrew Roche

Andrew Roche: Digital Marketer

Andrew Roche is an effective, efficient, and innovative professional. He is currently a Digital Consultant at Shift Digital where he supports a handful of Toyota dealerships and serves as their one-stop shop for everything digital. In addition to supporting his portfolio of dealerships, Andrew has also expanded upon his Salesforce administrator skillset.

Andrew completed his MBA in marketing through the Mike Ilitch School of Business at Wayne State University in December 2021. Andrew is now on the hunt for a digital marketing position. He hopes that this future role will allow him to apply his pre-existing experience and knowledge on a daily basis to help better an organization.

Marketing, specifically digital marketing, is one of Andrew Roche’s passions. As a marketer, Andrew strives to help businesses establish their identity. He also works tirelessly to connect them with their ideal customers. He firmly believes in the power of the written word, especially when it is both effective and efficient. Andrew employs the power of content marketing and SEO optimization whenever possible due to its versatility and authority.

Andrew Roche

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More About Andrew Roche


Andrew Roche has always exhibited a competitive edge for as long as he can remember. Growing up he tested his hand at a number of sports. Lacrosse, hockey, football, and golf just to name a few. He then focused on lacrosse and football in high school while at Cranbrook Kingswood. He then followed his passion and pursued lacrosse at Albion College.

Andrew Roche was one of the founding fourteen players of the men’s varsity lacrosse program at Albion College. The team faced a lot of adversity as a first-year Division III program. However, the team grew immensely that season and laid a strong foundation for years to come. This may not seem like an experience worth mentioning, but there are several traits and skills typical of student-athletes that are valuable in the professional world. Some of these skills include their unwavering resilience, their ability to focus on a goal and achieve it, their habit of putting the success of the team before our own, and one of Andrew’s personal favorites-they’re scrappy.

Andrew Roche Detroit Country Day Lacrosse 2014 State Championship Versus Cranbrook
Andrew Roche Detroit Country Day Boys Lacrosse State Champions 2014

Andrew Roche and the Michigan Lacrosse Community

Lacrosse Coach

Following his playing career, Andrew Roche spent three seasons coaching high school teams. He had the pleasure of working with two high school programs. He first led the Harper Creek HS program in their inaugural season in 2013. Then, upon completing his undergraduate studies, Andrew Roche joined the Detroit Country Day program for their ’14 and ’15 campaigns. The rush that comes with playing the game is second to none. However, Roche found that helping players develop on the field and grow as young men to be rewarding.

Lacrosse Official

Andrew Roche’s most recent involvement within the Michigan lacrosse community has been as an official. This has been both an extremely rewarding and eye-opening experience. His primary job as an official is to ensure a safe environment for all players. However, he is also able to guide player development at the same time when the situation presents itself.

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