Long Tail Keywords

Focusing on long-tail keywords is a brilliant SEO tactic. They are more specific and typically longer than more commonly searched keywords. Long-tail keywords get less search traffic, but typically have a higher conversion value since they are more specific. They allow you to gradually get more traffic and attract the likes of new and motivated…

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SEO Strategy

One of the biggest cliches among digital marketers is that search engine optimization (SEO) isn’t what it used to be. As with any cliche, this is true but also overused beyond belief. Now here’s a statement you don’t hear as often: your SEO strategy for 2020 shouldn’t focus on keywords. Most businesses understand the basic concepts of…

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SEO Marketing

You’ve likely heard a million times that search engine optimization is an essential digital marketing tool. However, you likely do not have a strong understanding of this complex and multifaceted beast. So on that note, you’re likely wondering – what exactly is SEO? SEO consists of multiple core elements. Furthermore, knowing what they are and…

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In case you haven’t heard, Google has a reward-and-punish system in place when it comes to ranking pages. Naturally, Google loves strong content and on-point pages for searched keywords. However, Google’s search algorithm is also hyper-focused when it comes to de-ranking or sometimes even de-indexing sites with poor SEO. It should go with saying that you…

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SEO Competitive Analysis

Competition is an unavoidable and healthy element of any activity. Without competition, mediocrity would settle in and there would be little to no incentive to innovate. However, since there is competition, all parties are forced to excel in every aspect of their business. They must excel in order to steal valuable market share and build…

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On-Page SEO

Face it…you’ve read countless SEO articles online. You’ve consumed hundreds of tips and tricks for enhancing your website’s SEO. You’ve even (over)paid a “professional” to develop an SEO strategy that aligns with your business goals. However, after all of your reading, learning, and strategizing, you realize that you haven’t acted on anything yet! You can…

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SEO Basics Keywords

Google has a knack of keeping digital marketers on their toes with their frenzy of algorithm updates. Thankfully one thing has remained constant for inbound marketers – keyword research. Well, the need to conduct keyword research has stayed the same. How you go about doing so hasn’t. What exactly is keyword research Keyword research is…

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